Variant is a boutique design agency specializing in key art for independent film. Founded by creative director Gary Irwin, Variant partners with distributors and filmmakers to create one-of-a-kind posters, packaging, and digital art. We believe that outstanding artwork is essential in an ever-growing, extremely competitive distribution market. By combining our love of cinema and design, Variant's goal is to produce striking, beautiful visuals that not only compliment a film's release, but enhance it.
After 15 years of having feet in both the film and design world Gary Irwin launched Variant, a boutique design agency specializing in key art for independent film. Since breaking into the poster world, Gary’s designs have supported festival premieres at Sundance, SXSW, Tribeca and the LA Film Festival, while crafting key art for clients including Passion Pictures, XYZ Films, and Academy Award® nominee Josh Fox. With a passion for non-fiction storytelling, Irwin devotes most of his time supporting documentary projects, and has collaborated with HBO Documentaries, Music Box Films, Kino Lorber, Ro*co Films, and Cinedigm to assist in their releases.
Founder, Gary E. Irwin (with his daughter Grace and wife Christa)