Variant is a boutique design agency specializing in key art for independent film. Founded by creative director Gary Irwin, Variant partners with distributors and filmmakers to create one-of-a-kind posters, packaging, and digital art. We believe that outstanding artwork is essential in an ever-growing, extremely competitive distribution market. By combining our love of cinema and design, Variant's goal is to produce striking, beautiful visuals that not only compliment a film's release, but enhance it.
Gary Irwin has spent the majority of his life immersed in both the film and design world, so much so that depending on the day, he's either a designer trapped in a filmmaker’s body, or a filmmaker trapped in a designer’s body. His shared love for these two disciplines has guided him through a diverse and exciting career, which ultimately led to the launch of Variant. With over 15 years of design experience and leadership, Irwin has developed a strong sense of creative intuition and prides himself on always surpassing client expectations. In his spare time, Gary enjoys photography, watching movies, and spending time with his wife Christa and their daughter Grace.
Founder, Gary E. Irwin (with his daughter Grace and wife Christa)