CLIENT: Dugway Pictures | Virgil Films
PROJECT: Theatrical, festival Posters & Box Art
As filmmakers Basil and Paul worked towards a theatrical and home video release for their documentary about life and basketball at “The Graveyard”, they wanted to shift the messaging from a straightforward sports movie to focus more on the unique culture of the people that play ball at that particular park. We decided to build the key art around a portrait of one of the players, surrounding him with vibrant colors using a variety of spray paint textures. For the title treatment, we created a hand-drawn graffiti font that had the look and feel of something that was scribbled on one of the Graveyard’s concrete wall.