CLIENT: Ferocious Entertainment
PROJECTS: Sundance Poster
This horror documentary must be seen to be believed and it needed artwork that would help deliver that idea. When producer Kris Curry and director Rich Fox engaged us to craft artwork for their Sundance premiere, we knew it had to be unnerving and unsettling but we also wanted to leave viewers wanting more. Once we settled on a direction, the biggest challenge was striking a balance between a simple and effective design but also allowing some messiness and mistakes to make the piece feel more altered and alive. The poster really began to take shape with each revision and the end result is a perfect companion to a truly spooky movie.