CLIENT: DOC NYC
PROJECT: Festival Poster and Design Campaign
Co-founded by Thom Powers and Raphaela Neihausen, DOC NYC is the country's largest documentary film festival with over 300 films and events and 200 special guests. Being this was my first year collaborating with DOC NYC, I felt it was crucial to really dive into what makes the festival special. From early conversations with Thom and Raphaela, it became clear that it is put on with a lot of passion and love - not only celebrating documentaries, but also the community of filmmakers and industry professionals behind everything new and noteworthy in the world of nonfiction. After numerous conversations with the DOC NYC team and a few rounds of concepting, we landed on the film skyline. A collection of iconic New York building “cut out” of a two-dimensional/graphical representation of 35mm motion picture film. The colorful shapes start out as film strips, but become buildings towards the top, with the sprocket holes changing into windows. The vibrant colors of the building represent the diverse filmmakers and stories showcased at the festival. Once we had the poster and style locked in, I created a brief style guide that would help ensure the look and feel would be consistent across all digital and printed tactics. All in, we delivered more than 35 pieces of collateral including the festival catalog, pocket guide, awards, schedule, print ads, badges, shirts, social media graphics and much more. We also worked with the DOC NYC PRO team and designed event signage, screen cards, banners, brochure, and an industry guide.