CLIENT: Kristin Marie Productions
PROJECT: Festival poster & Box Art
Family farms are under attack in this startling documentary that puts the raw milk debate front and center. To compliment the film’s message, we felt it was crucial to capture the sense of comfort and nostalgia the iconic family farm evokes, but interrupt it with something cold and harsh that would immediately resonate with viewers. We settled on using a bottle of raw milk shackled in handcuffs, set against the backdrop of beautiful and peaceful farm setting. We also liked the idea of having the key art feel like an old LIFE magazine ad, so we added some newsprint texture and found a simple sans-serif font for the title treatment and billing block.