CLIENT: Rising Hero Project
PROJECT: Theatrical Poster
For his latest uplifting and inspiring documentary project, Filmmaker Brett Culp (LEGENDS OF THE KNIGHT) turned his attention towards another powerhouse super hero, this time weaving together the uplifting true stories of young people who have demonstrated the spirit of Superman. Donning a red cape and poised for action, this portrait of a “super” girl felt like the perfect iconic image to build the key art around. Just as Superman draws his power from the sun, our little hero stares off into the morning sky illuminated by beams of sun and ready to take on the world. Working with vibrant and saturated reds, blues and yellows, the pallet of the poster is inspired by the colors of the original comic. Gin, a sturdy, bold and condensed vintage font by Fort Foundry, was used for the title treatment and sits atop the girl’s red cape along with a modified version of a super boy icon, originally illustrated by Andy Fairhurst.