CLIENT: Old Loyal Films
PROJECT: Festival Poster
SIMPLE CREATURE does an excellent job at blending together ideas of humanity with the possibilities technology creates. The goal of the key art was to elevate those themes while also creating a minimal design that would entice viewers to learn more. The centerpiece of the artwork features a hopeful Em looking up in wonderment as if yearning for something more. The sci-fi tone of the film is introduced using a geometric grid that at first glance give the illusion of pixels but upon further examination reveals a collection of small circles which represent totality, wholeness and perfection - Notions that Em’s father and his biotech firm are striving toward. Finally, the blue color palette attempts to evoke feelings of both calmness and sadness.